Ford is doubling down on lower-cost electric vehicles for the future. That could now include its luxury Lincoln brand. According to Ford’s CEO, Jim Farley, an affordable Lincoln EV “would make sense,” but there’s more to it.
Is Ford launching an affordable Lincoln EV?
Earlier this month, Farley introduced the new Ford EV Universal Platform, which will power its upcoming lineup of more affordable electric cars.
Farley said during the event (see our recap) at Ford’s plant in Kentucky that the Company took “a radical approach to a very hard challenge: Create affordable electric vehicles that delight customers in every way that matters.”
Does that include the luxury Lincoln brand? According to Farley’s latest comments, it could actually be a possibility.
During an exclusive interview with Hagerty, Ford’s CEO said, “an affordable EV Lincoln” would make sense. Farley explained that although electric vehicles offer a superior driving experience with a nearly silent ride, the brand isn’t ready to commit to electrification fully.
“The team really pushed me to have an all-electric lineup, and I refused to do it,” Farley said. Instead, he sees Lincoln’s future lineup with traditional gas-powered models, hybrids, and extended-range EVs, or EREVs.
“EREV would be a perfect drivetrain for us. All-hybrid and EREV lineup, and maybe a few electric cars, but more on the affordable side,” Farley explained.
An affordable hybrid isn’t likely, “but an affordable EV Lincoln,” Farley added, “with over-the-top color choice and over-the-top interior customization would make sense.”
Electrek’s Take
An affordable EV with “over-the-top” customization sounds like it could be pricier than what you’d expect. Lincoln has yet to launch an all-electric vehicle, while new luxury EV brands, such as Lucid and Rivian, are ramping up their output.
Ford already cancelled its three-row electric SUV, opening the door for Hyundai, Kia, and others to take advantage with the IONIQ 9 and EV9.
An affordable Lincoln EV could challenge the upcoming midsize models from Lucid and Rivian, which promise to be lower-priced but just as advanced, if not more advanced, than its current vehicles.
GM’s Cadillac claims to be the “luxury EV leader” with an electric SUV in nearly every segment. However, they don’t consider Tesla a competitor due to its pricing.
Would you buy an affordable Lincoln EV? Cadillac’s entry-level electric SUV, the 2026 Optiq, starts at just over $50,000, so we could see it arrive in the same price range. Let us know your thoughts below.
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