BMW is tired of missing out, as the Mercedes G-Wagon gets all the attention. That’s why it’s building its own luxury off-roader. BMW’s upcoming flagship SUV may even arrive as an EV.
Will BMW’s off-road luxury SUV launch as an EV?
The new full-size SUV, codenamed G74, will go head-to-head with the Mercedes G-Class and other luxury off-roaders like the Land Rover Defender.
Multiple reports claim it will be built in the US at BMW’s Spartanburg, SC plant, alongside the X5, X6, and X7. A senior BMW official confirmed the rumors, telling Autocar that work on the upcoming flagship SUV is well underway.
“We’re aware of the market potential,” the company official said, adding, “It’s more than just discussions. We have been planning this for a while.”
Although BMW is keeping most details secret for now, we do know it will be gas-powered. The company official explained that the new SUV “will definitely need an internal combustion engine.”
It’s expected to ride on a modified version of its CLAR platform, which underpins the X5. The chassis will pull elements from its larger SUVs, like the X7, including air suspension, advanced four-wheel drive, and much more, to enhance on and off-road road performance.

It’s set for production in the US from 2029. Will BMW also offer an electric version? Don’t rule one out just yet. BMW officials are considering an electric version that would compete with the growing list of luxury off-road EVs coming from China, including BYD’s Yangwang U8 and the GWM Tank 700.

With several other luxury electric SUVs hitting the market, including the Rivian R1S and upcoming Volkswagen Scout Traveler, BMW may look to defend sales in the US, its second-largest market behind China.
Inside, the new flagship model will feature better quality materials and equipment than the current range-topping vehicles, the BMW official told Autocar.
BMW’s new off-road SUV will likely pull most other elements from its upcoming Neue Klasse models, so why not launch an EV variant?
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