Rove, a company founded to improve the EV charging experience by building “full service” EV charging centers with access to amenities you can use while charging, has just broken ground on its 2nd charging center, to be open in October/November of this year.
Rove’s first charging center opened last October, and features 40 DC charging stalls, with 28 V4 NACS/Tesla Superchargers and 12 CCS (2 of the CCS chargers also include a CHAdeMO cable, for the few cars out there that still need one of those). 2 of the CCS chargers are 350kW, with the rest capable of 184kW.
The concept doesn’t end there though – in addition to being able to charge every type of EV out there (well, except this writer’s Tesla Roadster, which has no DC charging capability), it also includes a lot of amenities that EV drivers don’t often get at their charging stops.
While lots of charging stations are located in areas like malls with nearby shops to go to, the actual charging area itself is usually just the chargers and nothing else, without the convenience items that you often find at a gas station.
So, Rove includes all of those and more. It’s got air for your tires, a car vacuum, windshield cleaner stations, a canopy to keep you and your car shaded (and to generate electricity for the site with solar panels), and… get this… trash cans!
In addition, there’s also a 24/7 lounge on site, with security, clean bathrooms, indoor and outdoor seating (and standing tables, so you can stretch your legs after a drive), and wifi.
And, finally, Rove has partnered with upscale SoCal grocery chain Gelson’s to provide a grocery store experience – somewhere between the gas station convenience store and a full, fancy Gelson’s.
The chain calls these smaller stores “ReCharge by Gelson’s,” and they include an area for hot food (pizza and sandwiches), frozen food (like single-serving ice cream treats, an absolute necessity on the road, at least according to me), and even fresh sushi. The store also includes several convenience items, such that visitors can conceivably combine a charging stop with a small grocery shopping trip at the same time. Or, for those who live in the nearby apartments, it’s another walkable grocery stop.
The Santa Ana site has been operating for the better part of a year now, and has hosted several community events as well – which has been a great place to go EV spotting, as each time I’ve been there, I’ve seen an incredible variety of cars (including some of the newest EVs – that’s Southern California for you).
Now, Rove is making moves to open its second station in nearby Costa Mesa, with much the same setup of its first station.
The new site is at 2666 Harbor Blvd in Costa Mesa, about a mile South of the 405, between Adams and Merrimac. It’s a bit further from the freeway than the Santa Ana site, which is only a couple hundred yards away, but Harbor Blvd is a large street with a lot of traffic, and nearby several freeways (the 405, 55 and 73).
The building is shared with a Goodwill, so you might perhaps be able to even go clothes shopping at this one, if you’re all full up on groceries.
Costa Mesa will include mostly the same setup of chargers and amenities as the Santa Ana site, except it won’t have the car wash and small turf-covered dog area that they have in Santa Ana. It will also have solar and battery storage on site, just like Santa Ana.
While the last charger took about a year to open after its groundbreaking, Rove thinks it can get this site ready much more quickly. It expects to have it open somewhere around October/November, a pretty quick timeline given groundbreaking just happened today in June.
The groundbreaking was attended by Rove CEO Bill Reid and representatives from Gelson’s and the city of Costa Mesa, who posed for the ceremonial “shovel photo.”
We also got a short tour of the site showing us… well, nothing yet except some holes where cables will go and the inside of a building. But hey, at least the building is already up, and doesn’t need to be built like the last one did.
Rove is planning several other sites around Southern California, with locations identified in Corona, Torrance and Long Beach so far. Each will have slightly different amenities (like larger parking spots in Corona, to accommodate up to class 6 vehicles), and will open gradually over the coming years (the company is still a fairly small team, so give them time).
Electrek’s Take
I love what Rove is doing, and I think there’s a lot of room for locations like this in the EV charging space, and I think Rove is doing it as right as anyone else is. That’s why I like to cover them whenever they come up.
There’s a lot of talk about EV charging being difficult, but for those of us who have taken EVs on roadtrips, it’s often a pleasant experience anyway. As long as there are clean chargers with something to do nearby, you really don’t feel restricted by the time you spend charging.
For example, I went on a 2,200 mile roadtrip with no prep, and never felt like I had to wait on my car to charge. This is because I stopped at some excellent charging stops (shoutout to my favorite charging stop at the Supercharger in Harrisburg, Oregon, run by Olsen Run Winery) which really improved the process.
The thing is, EV charging could be such an opportunity for businesses to offer services to captive customers who are happy to have something to do, and often won’t mind spending a few bucks anyway. There are some businesses who have already learned to take advantage of this, but it’s been a bit of a patchwork so far.
Rove shows how a business could provide all of these services under one roof. And we think this concept would work in a wide variety of areas. Gas stations already have something similar, with Buc-ee’s style travel stops, and people enjoy stopping at those even though they’re not waiting for their car to fill up. So why not offer something similar for EVs, and kill off all the complaints about EV charging being somehow inferior or weird or different?
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