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However, the bigger picture of Belichick’s ability to recruit high school prospects and build a roster in the portal era stands as perhaps the most fascinating piece of his move to North Carolina. College programs are beginning to look more and more like NFL front offices in 2024, embracing NFL-style models of advanced scouting and roster construction as the power dynamics between coaching staffs and personnel departments shift in the NIL/revenue sharing era. In that sense, there’s never been a better time for Belichick — one of the sport’s greatest-ever roster builders — to land in the college ranks. Outside of Colorado‘s Deion Sanders, there’s now no bigger name in college coaching. But Belichick’s allure with modern college athletes and his appetite for the still-relational business of high school recruiting will be tested, and it’s worth noting as well that North Carolina is far from the only school that will be pitching itself as an NFL program at the college level.
How exactly that looks like under Belichick and the results it produces are what will ultimately matter for the Tar Heels. Regardless, the decision to appoint Belichick marks one of the latest and most substantial signs yet of college football’s ongoing march from amateur athletics to a professional model. — Eli Lederman
How surprising is it that UNC is the place Belichick returns to coaching?
Extremely surprising. UNC has been described as a “sleeping giant” in broad terms because it has the potential to reach another level in football. But over its vast history, UNC has not quite been able to do that enough — even under former coach Mack Brown. Twice. In his first tenure, Brown took the Tar Heels to multiple 10-win seasons and elevated the program, but it did not win any championships. In his recent tenure, Brown took the Tar Heels as high as a No. 10 ranking and developed two NFL quarterbacks in Sam Howell and Drake Maye, but failed to win 10 games in one season over the past six years. Since 1997 — the final year Brown coached the first time around — the Tar Heels have one double-digit win season (Larry Fedora, 2015). North Carolina has not won an ACC title since 1980, and there are reasons for that. Expansion has added more football schools to the league, while others, like Clemson, have invested far more heavily in football. At its core, North Carolina remains a basketball school, and its funding efforts will remain as such. While it appears UNC should have everything in place to win — nice facilities, great recruiting area, a history of producing NFL talent — the Tar Heels have simply not been able to do it consistently enough. Hall of Fame coach or not. — Adelson
Can Belichick and UNC actually make the playoff and/or win a title?
Absolutely. Belichick might actually be one step ahead of his peers, even though this is his first foray into a head college coaching job. Now more than ever, college coaches need to operate their programs like the NFL — with money, deals, moving roster parts — everything Belichick made a living on at the pinnacle of the sport. Plus, he can fill his staff with assistants who can specialize in all of it. His name alone will draw NFL-caliber players, because who wouldn’t want to compete for a Super Bowl-winning coach? Add all of that into the fact that the 12-team CFP is only likely to grow to 14 or 16 teams in 2026 and beyond, and it would be more surprising if UNC didn’t compete for a national title. — Heather Dinich
