Deal time: Mercedes EQB gets the axe – and major markdowns

Mercedes-Benz is saying goodbye to its capable, seven-passenger EQB electric vehicle – but that doesn’t mean it’s over. If you’ve been eyeing a new, quasi-affordable SUV with nationwide dealer support and a luxury logo, the time is now.

German-language Mercedes fansite JESMB is reporting that Mercedes-Benz has removed the EQB from its dealer configurator page, and the company’s Hungarian plant in Kecskemét will only produce new EQBs that have already been ordered until production of the new-look Mercedes GLB “with EQ technology” begins in 2026.

A quick search reveals that dealers are pushing hard to unload their existing stock of Mercedes EQBs. Mercedes-Benz of North Olmsted in Ohio (home of Benzs and Bowties’ Doug Horner), for example, recently advertised a new EQB with an MSRP of $59,300 with a $9,000 manufacturer incentive plus a $4,744 dealer discount. That’s more than 23% off the EV’s original sticker price and, at $45,556, is well below the $48,841 average transaction price for new vehicles in July.

MBZNO sold that car, and they’re not alone. CarsDirect has reported up to $14,500 in total Mercedes-Benz lease incentives for some EQB lease programs in select markets while TrueCar reports an average 15.6% average savings (!) off MSRP.

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For that money, Mercedes’ EQB customers get a capable, mid-sized SUV with room for five adults and two kids in (what my family has come to call) “the wayback” seats, 251 miles of EPA-rated range and a 30 minute 10-80% charge time on a 100 kW DCFC. 0-60 mph performance and highway acceleration is adequate, ranging from a 6.0-second sprint in the EQB 350 models and 7-8 seconds from the 250+ and 300 models.

It’s still a tough sell

Even with the discounts, there’s no escaping the fact that EVs from brands like Chevy, Ford, Hyundai, and Kia have objectively eclipsed the EQB in terms of range, performance, and charging speeds.

That said, the three-pointed star still means something to a lot of buyers. If they can look beyond the specs and take the EQB for a test drive, they might find that the signature Mercedes-Benz feel indeed lives in this well-rounded electric SUV, and that will probably be able to handle everything they throw at it. Plus, with the $7,500 Federal EV Tax Credit set to expire on September 30th, the current deals on this electric SUV might be as good as it gets!

SOURCES: CarsDirect, TrueCar, JESMB; featured image by MBUSA.

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