XPeng Motors is making good on previously shared plans to expand to 60 global markets this year, many of which already include countries in the EU. The Chinese automaker announced five new markets and some pop-ups in additional regions as it continues its quest to become a household name in BEVs.
As we reported in late 2024, an internal letter from XPeng Motors ($XPEV) founder and CEO He Xiaopeng outlined the company’s goals for 2025 and long-term targets to continue global growth in hopes of becoming a household name in EVs. Per the letter, XPeng is striving to become a leading global AI car company in products, business, organization, and globalization within the next ten years.
At the end of last year, XPeng Motors had already entered 30 countries and regions, but the company shared goals to boost that number to over 60 countries by the end of 2025. XPeng’s current footprint in the EU includes Belgium, the Czech Republic, Denmark, France, Germany, Iceland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, and the UK.
Europe has and will continue to play a massive role in XPeng’s expansion plans, which, until today, most recently included the addition of Italy. Today, XPeng announced plans to sell its EVs in five additional EU markets, bringing the total to over 20 regional markets.
XPeng expands EU footprint with entry into Austria, more
XPeng Motors shared details of its latest EU expansion in a Weibo post on Thursday evening local time. Here’s what it said.
XPeng Motors accelerates its European expansion! It has officially launched in five markets: Switzerland, Austria, Hungary, Slovenia, and Croatia, with the simultaneous debut of several popular new models, accelerating its globalization efforts.
Going forward, XPeng will continue its expansion into Europe, redefining the driving experience with intelligent technology and allowing more users to experience the exceptional charm of ‘Made in China.’
I could have sworn XPeng already has a presence in Switzerland, but it’s certainly official now alongside four other gorgeous markets in the EU. Per CnEVPost, the Chinese automaker has partnered with European mobility service provider Hedin Group in Switzerland. It plans to launch its 2025 G6 and G9 SUV models first, followed by the P7+ sedan in the first half of 2026.
In Austria, XPeng plans to use the same dealership network strategy it deployed in Germany. Sales will begin in October with ten locations before expanding to 20 next year. Lastly, operations in the remaining three EU markets (Croatia, Hungary, and Slovenia) will be managed by a joint venture with XPeng, AutoWallis Group, and Salvador Caetano Group.
XPeng also shared plans for pop-up stores in Budapest, Ljubljana, and Zagreb this fall, where it will showcase its 2025 G6 and G9 BEVs. Perhaps we will see official entry into those markets next. It’s very possible!
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