US EV sales smash records in August as Tesla loses ground

US EV sales set yet another record in August, with 146,332 EVs sold, according to the latest numbers from Cox Automotive’s Kelley Blue Book.

That gave EV sales in August a 9.9% share of total new car sales, up from 9.1% in July and the highest yet. With the federal EV tax credit set to expire on September 30, analysts say Q3 2025 is shaping up to be the strongest quarter for EV sales in US history. The current record holder is Q4 2024, when 365,824 EVs were sold.

Prices ticked higher, too. The average transaction price (ATP) for an EV in August was $57,245, 3.1% more than July’s revised lower ATP of $55,562. Year-over-year, though, EV prices were basically flat, down just 0.1%. The wave of EV sales also helped push up the overall market’s ATP.

Incentives, while not as high as July’s record, remained hefty. EV buyers received discounts averaging over $9,000 in August, equal to 16% of ATP. That’s more than double the incentive rate in the overall auto market and up from 13.6% a year ago.

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Tesla, still the US EV sales leader by far, is under pressure. Its ATP rose 2.9% in August to $54,468, which was still down 5.5% year-over-year. Tesla sales dropped 6.7% year-over-year, and the company’s share of the US EV market slid to 38% – its lowest point ever.

Stephanie Valdez Streaty, senior analyst at Cox Automotive, said, “The one constant in the automotive business is that fresh product sells well. While Tesla’s Model Y update has slowed the company’s sales decline, it’s not getting easier for the EV pioneer because the market is now flooded with all-new, fresh EVs from mainstream competitors – consumers have more choice than ever. The current surge in EV sales is being driven by product innovation, motivated dealers, and an urgency ahead of the IRA tax credit phase-out.”

Read more: Tesla leads price cuts as US EV sales post 2nd-best month ever

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