Genesis may drop its most affordable model to trade up for SUVs and EVs

It’s only a matter of time before the Genesis G70 sedan will no longer be offered. Genesis is reportedly planning to kill off its most affordable model as it shifts its focus to SUVs and electric vehicles.

The most affordable Genesis model is on the way out

Starting at $42,500, the G70 is the most affordable Genesis vehicle offered. But that might not be the case for long.

According to a new Automotive News report, the Genesis G70 sedan will be retired after the 2027 model year. Although it was the luxury brand’s third-best-selling vehicle last year, Genesis is moving away from sedans, with more buyers opting for SUVs and EVs.

The report said that industry analysts don’t believe the G70 is on track for a second generation. And that’s not just the US, Genesis expected to kill off its most affordable model globally.

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Genesis has yet to confirm the news, but a company spokesperson said, “We have no plans to discontinue the G70 at this time.”

The keyword is “at this time.” The G70 underwent a major refresh for the 2022MY. Much like its newest models, Genesis fine-tuned the exterior design and added more luxury to the interior, featuring a larger infotainment system and new features.

Genesis already dropped one model this year. Earlier this month, Genesis confirmed to Car and Driver that it will no longer sell the Electrified G80 in the US, its luxury electric sedan.

The electric G80 has already been pulled from its US website, leaving only the GV60 and Electrified GV70 as purely electric options.

Genesis said that “the customer is at the core of every decision we make, and we remain flexible as we adapt to ever-changing consumer needs and market conditions.”

If Genesis kills off the G70 sedan, it will leave the GV70 SUV as its most affordable model, with starting prices from $47,985.

While Genesis is trimming sedans from its lineup, it’s planning to trade up for a new flagship electric SUV. The GV90 will be the production version of the Neolun concept (shown above) revealed last March.

Genesis is expected to introduce the GV90 next year as its new ultra-luxury SUV to rival the Mercedes-Benz G-Class. Last month, we caught a sneak peek of it for the first time with Rolls-Royce-like coach doors.