It’s not the TT or R8, but Audi is promising its new EV will be “something in between” the two icons. Here’s what we know about the upcoming electric sports car.
Audi is launching a new EV that’s between the TT and R8
Audi is preparing for a drastic brand overhaul as the German sports car maker searches for a spark. According to Audi’s CEO, Gernot Döllner, it will start with a new electric sports car.
Speaking with German media outlet Bild, Döllner called the new EV Audi’s “TT Moment 2.0.” The TT became a design beacon for Audi, serving as an affordable coupe positioned below the R8.
Audi’s boss confirmed that the company will reveal the new EV for the first time in September, ahead of the Munich Motor Show.
Although it will debut as a concept, Döllner promised, “the car will be built,” saying it will launch two years from now.
Audi is keeping most details secret, but the upcoming electric sports car is expected to be a cornerstone of the luxury brand’s comeback. It’s also likely to arrive with more performance than the outgoing TT with an all-electric powertrain.
It’s “not a TT, not an R8, but something in between,” Döllner explained, adding it will be “a highly emotional sports car.”
As the German sports car maker struggles to keep pace with the industry’s shift to electric, Audi’s CEO warned, “I don’t want to beat around the bush; we have to get back on track now.” The new EV will serve as “an identity builder” as Audi looks to get back in the game.
This is not the first time we’ve heard of Audi planning to launch an electric sports car to serve as a successor to the TT.
Last year, company spokesperson Daniel Shuster told Autocar that Audi was “taking a blank sheet of paper to see what is the right ‘icon.’” He said developing the new EV was a “huge job” as Audi didn’t want to lose existing customers.”
Like the Q6 e-tron and the electric Macan, which ride on the same PPE platform, you can expect the new sports car to share components with the upcoming Porsche 718 EV.
Will it live up to its name and spark a new identity as Audi’s CEO promises? We will get our first look at Audi’s new electric sports car in a little over a month.
Source: Car and Driver, Bild
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