Volvo confirmed it will continue selling vehicles in the US, but its lineup will look a little different. With plans to cut several models, Volvo will offer only about half of the cars it currently sells globally.
Volvo adjusts US lineup, cutting several vehicles
Days after Volvo announced it would begin production of the XC60 in the US, its best-selling vehicle, we are learning the move is part of a major shakeup.
Volvo has already begun cutting sedans and station wagons from its US lineup. The Swedish luxury brand confirmed plans with Reuters on Thursday, citing slowing demand amid the Trump administration’s new auto tariffs.
Outside of the V60, Volvo will only offer SUVs in the US, or about half of the 13 vehicles in sells globally. Production of the S60 ended at its South Carolina facility last year.
Volvo also told Reuters that the European-spec EX40 was also temporarily paused, but it would be available “shortly.” The company didn’t comment on why.
Meanwhile, its new electric vehicles, including the EX30 and three-row EX90, are failing to live up to the hype. Both were expected to see strong US demand, but Volvo is one of the most exposed to Trump’s tariffs.
Although the EX90 is built in South Carolina, many parts still come from Europe, which is now subject to a 25% tariff.
The EX30, which was expected to arrive at around $35,000, is only available in the dual-motor variant, priced from $46,195.
During an interview on CNBC’s Europe Early Edition, Volvo’s CEO Håkan Samuelsson said the company would “definitely not” leave the US market altogether.
“What we are doing is first of all, we want to fill our factory we have in South Carolina. It should be the strategic asset it was intended to be. So, we have to utilize it more,” Samuelsson explained.
By bringing XC60 production to the facility, Volvo said it would “soon now produce something for everyone in its US plant.”
The EX60 has been Volvo’s best-selling model globally for years and is the most popular in the US. So far this year, the XC60 accounts for over a third of Volvo’s total sales. It’s also the fourth-best-selling luxury plug-in hybrid in America.
Volvo is set to begin building XC60 models in South Carolina in late 2026. It will also continue building the EX90 “for customers who want more space or are looking to go fully electric.”
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