Tesla’s sales continue to crash in Europe despite the availability of the new Model Y and record discounts.
However, the automaker clings to a good month in Norway, which is not particularly impressive in comparison and could prove to be a fluke.
More data is starting to come from European markets about Tesla sales from May.
Yesterday, we reported on Tesla’s disastrous performance in France, which was even worse than the first quarter despite the new Model Y now being available.
Now, the latest data confirms that similar declines are continuing for Tesla in Europe in Belgium, Spain, Sweden, Denmark, and other markets:
The only two markets that haven’t seen declines in May are Norway and Austria.
While Tesla isn’t commenting on any of the markets where its sales are crashing, the automaker quickly promoted its surprising performance in Norway:
However, it is worth nothing that the 213% increase in deliveries is compared to a particularly bad May 2024 for Tesla.
For comparison, here are Tesla’s deliveries in the second month of each quarter over the prior two years:
It’s clear that the anomaly was more with May 2024 than incredible performance in May 2025 – even though there’s no doubt that Tesla’s sales have recovered in Norway last month.
That’s partly due to Tesla offering record discounts, including zero-interest financing on the new Model Y.
The automaker has been offering similar incentives throughout Europe, but it isn’t having as much success with it.
With most of the data from the month of May coming in, Tesla’s Q2 deliveries in Europe are currently tracking below the already disastrous Q1 performance, which Tesla blamed on the Model Y changeover.
Electrek’s Take
Tesla can try to frame this however it wants, but the data is clear: Tesla’s sales are dropping like a rock in Europe despite the availability of the new Model Y and record incentives like zero-interest financing.
2,500 Norwegians buying Tesla vehicles in May isn’t compensating for the declines in other markets and I doubt that the surge in May in Norway is going to be sustainable in the second half, especially if Tesla ends the zero-interest financing when it claims it will at the end of the quarter.
At this point, what Tesla needs in Europe is to be completely dissociated from its CEO and a more updated EV lineup that includes smaller and more affordable vehicles, like the Kia EV3, Volve EX30, etc.
Unfortunately, its CEO is too focused on false promises regarding autonomy to bring those vehicles to market.
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