Ford’s EV sales fell 25% in May despite employee prices and several other discounts

Although US sales rose 16% in May, Ford’s EV sales fell short of expectations. Even with employee prices and other discounts, Ford sold just over 6,700 electric vehicles last month, 25% fewer than in May 2024.

Ford’s US sales rise in May, but EV sales struggle

Ford sold nearly 221,000 vehicles in the US last month, 16% more than the roughly 190,000 it sold in May 2024. SUVs and trucks led the growth, with sales up 25% and 11%, respectively.

Despite selling more hybrid and internal combustion engine (ICE) vehicles, Ford’s EV sales slipped 25% to 6,723 units in May.

The Mustang Mach-E was the only electric model with higher sales compared to last year, with 4,724 units sold (+11%).

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After retaking the title of “America’s best-selling electric pickup” from the Tesla Cybertruck in the first quarter, F-150 Lightning sales fell 42%, with just 1,902 units sold in May. The E-Transit took an even bigger hit with only 97 models sold last month, 97% fewer than the nearly 1,500 it sold in May 2024.

Ford’s electric vehicle sales have now fallen by double digits for the past two months. After dropping by nearly 40% in April, a Ford spokesperson told Electrek that it was due to lower inventory resulting from model year changeovers.

CEO Jim Farley also said last month that the company’s “From America, For America” promotion, which includes employee prices, helped sell over 150,000 vehicles.

After initial success, Ford extended the employee pricing offer through July 4. Although the promotion will still be offered, Ford is planning to raise prices on vehicles built in Mexico, including the Mustang Mach-E.

The price hikes impact vehicles imported after May 2, which are expected to begin arriving at dealerships later this month.

The spokesperson said Ford’s price changes come as part of its “usual mid-year pricing actions combined with some tariffs we are facing.”

Through its Power Promise promotion, Ford is also offering those who purchase or lease a new EV a free Level 2 home charger, 24/7 live support, on-the-go charging options, and a battery warranty.

Looking to test one out for yourself? We can help you get started. Check out our links below to find Ford Mustang Mach-E, F-150 Lightning, and E-Transit models at a dealer near you.