With the first deliveries just around the corner, Jeep’s new luxury electric SUV is already proving that “beautiful things can still get dirty.” The Wagoneer S is Jeep’s first global all-electric model as the rugged SUV maker opens a new chapter.
Jeep’s new electric SUV is built to get dirty
“As we launch our first marketing campaign for the all-new Jeep Wagoneer S, we’re telling consumers that luxury and capability do not have to be mutually exclusive,” Stellantis North America’s marketing chief, Raj Register, explained.
Jeep revealed its first marketing campaign, “Beautiful Things Can Still Get Dirty,” on Monday for its upcoming luxury electric SUV.
The new ad campaign is designed to show Jeep enthusiasts and those considering its new EV that, despite its premium feel, the new Wagoneer S is just as pretty off the road.
It may even look better with a bit of mud. The brand’s senior vice president, Bob Broderdorf, said Jeep vehicles are designed for dirt and mud, or in his words “doing what they’re meant to do.”
The new ad will launch on Netflix during the football games on Christmas Day. You can watch the video below ahead of time to get a closer look at Jeep’s new electric SUV.
What you need to know about the Jeep Wagoneer S
The new Wagoneer S boasts up to 600 hp and 617 lb-ft of torque for a 0 to 60 mph sprint in just 3.4 seconds. With Jeep’s signature Selec-Terrain traction management, drivers can tackle any terrain with Auto, Sport, Eco, Snow, and Sand modes.
Powered by a 100 kWh battery pack and dual-motor powertrain, the electric SUV gets over 300 miles of driving range. It can also fast charge (20% to 80%) in 23 minutes to get you back on (or off) the road.
Although the Wagoneer S is unmistakably a Jeep, its design has been updated to make it stand out. One of the most noticeable features is the new reimagined seven-slot illuminated grille. Jeep’s luxury electric SUV also comes with a standard dual-pane panoramic sunroof.
The interior is just as refined with a “best-in-class” 45″ of total display screen space, including a “segment-exclusive” interactive front passenger screen.
The SUV maker teased a “Trailhawk” trim with off-road upgrades like 31.5″ all-terrain tires and added Rock mode. However, we have yet to hear when it will launch. Stay tuned for more.
Jeep said Wagoneer S models will arrive at US dealers in January 2025. The 2024 Jeep Wagoneer S starts at $71,995 (including a $1,795 destination fee). It also qualifies for the $7,500 federal EV tax credit.
All Wagoneer S buyers can choose between a 48-amp Level 2 home charger or a $600 public charging credit to make the transition even easier.
Last month, Jeep launched Wagoneer S lease prices starting at $599 per month for 36 months (10,000 miles a year). That’s with $4,999 down and includes a $7,500 EV incentive. The deal is good until January 2, 2025.
Jeep Wagoneer S vs Tesla Model Y |
Starting Price | Range | Lease Price |
| Jeep Wagoneer S Launch Edition | $71,995 | +300 miles | $599/mo |
| Tesla Model Y RWD | $44,990 | 320 miles | $299/mo |
| Tesla Model Y AWD | $47,990 | 308 miles | $399/mo |
| Tesla Model Y AWD Performance | $51,490 | 279 miles | $599/mo |
In comparison, Tesla Model Y (RWD) leases start at $299 for 36 months with $2,999 down (10,000 miles). To upgrade to the Performance AWD model, leases start at $599 per month. In an end-of-year promo, Tesla is offering 3 months of free Supercharging and Full Self-Driving.
Ready to test out your new electric SUV? We’ve got you covered. You can use our links below to view offers on the Jeep Wagoneer S and Tesla Model Y at a dealer near you.
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