Apple announces new iMac with M4 chip, starts at $1,299

Apple on Monday announced an updated iMac with the company’s latest M4 chip. It starts at $1,299 and is available to order ahead of its release on Nov. 8.

Apple’s Mac family remains a large business segment even though it’s less important to the company than the iPhone. In the June quarter, Apple reported $7 billion in Mac sales, up about 2% on an annual basis.

Unlike on the iPhone, where only phones released in the past two years will support Apple Intelligence, all of Apple’s computers with the M1 chip and newer since 2020 can run the company’s artificial intelligence. Still, Apple’s marketing the new Macs with a focus on artificial intelligence to build momentum around its new offering.

Apple Intelligence will allow users to rewrite, proofread or summarize text. For example, you might highlight the text of an email and use Apple Intelligence to make it sound more professional or more concise. It also lets users type to Siri, which now provides more answers about Apple products. Apple plans to release another version of Apple Intelligence in December that adds OpenAI’s ChatGPT support into writing tools and Siri.

The M4 iMac comes in new shades including green, yellow, orange, pink and purple. It’s also still available in silver. All four USB-C ports on the back also support the fastest Thunderbolt 4 standard, which means you can transfer large videos and other files faster. It supports up to two additional 6K displays. It comes with an updated Magic Mouse and Magic Keyboard with USB-C charging, too, replacing the older Lightning port.

The new iMac maintains the same 24-inch 4.5K Retina display launched in earlier models but now adds a new nano-texture display option that helps prevent reflections and glare.

Apple could still announce more new Macs in the coming days. Apple’s chief marketer, Greg Joswiak, posted Thursday on X to “Mac your calendars” for an exciting “week of announcements.”

Apple first introduced the M4 in May in Apple’s iPad Pro. At the time, Apple said that the chip had additional AI capabilities, a better graphics processor, and that it used TSMC’s 3-nanometer manufacturing process. Apple says the M4 uses half the power as the M2, first released in 2022.

In September, Apple announced new iPhones, Apple Watches, and AirPods. The Mac announcements this week are likely Apple’s last major new hardware announcements for the year.