Monica Lewinsky has been signed by a major fashion brand to spearhead its latest campaign.
The former White House intern turned activist – known for her affair with former US president Bill Clinton – stars in a new workwear campaign by sustainable clothing Los Angeles brand Reformation, which encourages people in the US to vote in the upcoming presidential election.
Named, You’ve Got The Power, Ms Lewinsky, 50, appears on the brand’s website wearing various luxury fashion items including a £798 leather trench coat and £298 red skirt and top two-piece.
The collection, created in partnership with website Vote.org – which provides information to voters across America – also includes a crewneck sweatshirt with a You’ve Got The Power logo, priced at £88.
“Monica’s been empowering women to use their voices and feel powerful for a long time. So it just makes sense that she’d help us do the same,” the website reads.
“And while great clothes won’t fix everything, putting them on and going to the polls is a pretty good place to start.”
“We’ve seen in polls that voter frustration is up and apathy is up,” Lewinsky told Elle magazine.
“We all have to be reminding each other that we can’t let that get in the way of needing to vote, that that’s how we use our voice. That’s where our power is,” she said of her motivation for agreeing to be a part of the fashion campaign.
She said despite feeling trepidation about being in front of the camera, she has become “somewhat of an expert” at protecting her mental health, avoiding negative comments online as part of this.
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Ms Lewinsky hit headlines in the late 1990s after Mr Clinton famously denied the pair’s affair, and later admitted they did have “inappropriate intimate physical contact”.
The scandal led to Mr Clinton being impeached by the House of Representatives in 1999. The Senate later acquitted him and he completed his second term in 2001.
Ms Lewinsky returned to the public eye in 2014 as an activist speaking out against cyberbullying, and in 2015 called for public shaming to be stopped during a Ted Talk, which has since been watched by more than 21 million people.
Pic: Vianney Le Caer/Invision/AP
