Collapsed fashion retailer Joules will live on after Next agreed a rescue deal that preserves most of its stores and jobs.
Under the deal Next will pick up 100 of its 132 stores and only 133 of 1,600 staff will lose their jobs.
TFG, the owner of the Hobbs, Whistles and Phase Eight womenswear brands, appeared to be the frontrunner on Wednesday in an auction process to secure an agreement with Joules’ administrator, Interpath Advisory.
Joules is the second major UK acquisition for the fashion-to-homewares retailer in as many months.
Next snapped up the brand, website and intellectual property of Made.com on 9 November.
Joules had been trading as normal since a failure to secure new investment pushed it towards insolvency a fortnight ago.
The clothing, footwear and accessories retailer collapsed after its finances, profitability and cash generation came under pressure amid the cost of living crisis.
It had been in talks with both Next and TFG about new investment beforehand.